My vaporware alarm is tingling heavily on this one.

• Uses some new technology that seems at least one year too early for public consumption ... ✔
• Promises tremendously high hardware specs: the SOC on it is more powerful than the one on my phone ... ✔
• Ignores or looks down on battery life concerns in extremely tight form factors: they promise "2 to 3 days" of battery life. ✔
• CGI shots only and are already taking preorders ✔
• Mentions outright impossible or "WTF would you being doing this" technologies: Thunderbolt on OMAP, which would require a complex and energy-hungry bridge chip (not only for PCI, but also for DisplayPort). ✔
  Even "Dropout-free, hi-fi enthusiast-pleasing 16-bit, 44.1/48 KHz CD quality audio" is already impossible if you are using something like Bluetooth.
• Plenty of buzzwords that simply make no sense: "The Smile runs an algorithm-based, custom Linux AI operating system" ✔

Why would you actually want to use such a "display for your phone" considering it would actually have better hardware than your phone?

AVOID.