Amazon doesn't price match in the sense that if you tell them that X is selling it for this price then they will lower. So I'm sorry about misleading you.

But they unofficially price match (usually often for videogames) when a major store like Walmart or whomever that they regard as competition is selling it cheaper then they are. You can't get them to do it though, it's more a response to X retailer lowering their price and Amazon matching it because they rather people buy it from them than X retailer.