When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple's Safari and Google's Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.
They're maemo and MeeGo... "Meamo!" sounds like what Zorro would say to catherine zeta jones... after she slaps him for looking at her dirtily...