Although I'd say the 770 *doesn't* ignore power users (can get root, lots of Linuxy open goodness for people who know what they're doing). Mike's problem, if I'm so bold as to describe it, is he wants the things the power users can do without being a power user - which is fine, but it'll take time for the power users to produce pretty GUI frontends to things like changing the boot screen, enabling USB host mode on demand, setting up swap etc.